Charlotte Running Company is a member of the Running Industry Association (RIA), which states, “The RIA’s sole purpose is to drive the running industry forward. We are passionate about supporting the running community and developing the business of our members. We succeed through collaboration, education, advocacy, innovation and delivering an exceptional customer experience.” What sets Charlotte Running Company apart from other shoe stores, and what makes us Specialty*, is our Fit Experience. Above all our mission is to provide an exceptional customer experience, and find the right shoe the first time.